We don't like sitting still
People love Heinz because our products are the best and we're
great at what we do. But the kind of consumer loyalty we enjoy
doesn't come easy so there's no room for complacency. Which is why
we're constantly pushing ahead with bold new ideas to meet the
market's changing needs. In 2009 alone, we launched over 100 new
products.
Creative thinking is what we expect. It's what Heinz has done
right from the start. And now more than ever, it's what will give
us the edge over our competitors. Plus, it makes life a lot more
interesting and rewarding for you and consumers alike.
With intense consumer focus and a relentless drive for
innovation, we not only develop our existing products, but also
launch major new initiatives through our products and brands. New
recipes, new packaging and new categories are proving a hit with
consumers. Fresh ideas like Heinz Twisted Ketchup with Fiery
Chilli, Piri Piri & Lime or Mild
Chilli and our Heinz Beanz Snap Pots.
